There is also a list of companies who are presently struggling to find a strategy that represents an attempt to adapt to modern times. HMV is one example. It’s core sales base of DVD’s and CD’s has been eclipsed by the likes of Amazon and the supermarkets who sell the same products more cheaply. But HMV does not seem to have fought back, its website exists but does not convince, and it has made half hearted attempts to show films through one or two cinemas and enter the field of live music. One has to ask how long it will last.
IBM is the example of a company who has successfully adapted to the ravages of time. IBM was one of the biggest computer manufacturers in the world, but now is mainly an advisor and consultant to major companies, although it is still a manufacturer of computer servers.
Apple is another company who has successfully adapted to the modern age, by combining manufacturing of modern age products, as well as those of the digital age by creating the itunes store. It was once a niche computer manufacturer. It is now the largest company in the world by market capitalization and sits on a cash pile estimated to be in excess of $80 billion.
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